What It Takes To Be An Expert Witness
I am a firm believer that proper marketing is a sales professionals best friend. This holds true for both telesales training and any standard sales training course. The effect of proper marketing is it brings in quality leads. Quality leads are so much easier to sell. Marketing for a sales training program needs to focus on the sales professional him or herself not the product. When done properly the marketing is actually extremely inexpensive. Do yourself a favor and read the entire article before making up your mind.
Nothing brings you custom writing journal status faster than being the author of a book. Do you know enough on your subject to write a book? It may take a little time before you’re ready. But the more articles you write and the more times you speak, the deeper your knowledge will grow.
A website writer knows how to convince the crawlers. Not like creepy crawly but rather like robotic spider crawly. We’re talking about Google here. Your writer will know how to put the keyword in your website content just at the right density so that those robotic Google spiders will actually be able to pick up the website content when someone searches. So if you’re writing content for Gloria’s salon company in L.A., you want to put ‘salon company L.A.’ in that content at the right density.
One of my favorite methods of marketing my books is to create joint ventures with other authors who have the same target audience. I usually contact the authors I find on Amazon and Selfgrowth and ask if they would be interested in setting up a teleseminar or webinar and cross promote each other’s books. I have them send out a notice to their database to invite their followers to a free session and half way through we change it up from being the interviewer to the interviewee. When I edit the audio program I’ll cut out their interview and post my section on my site as a free download. People love free material, so it is a very effective method of getting fans to return to your site regularly.
The internet can also be worth looking into to find an expert witness. Searching the web can be a little tricky. There are often many listings available for expert witnesses. The problem is some of the listings may be for self-proclaimed experts and they may not be credible. Still, the internet can be a great resource. It is just necessary to do a little more research when searching the internet as it can be easy for anyone to be listed as an expert. No matter where one is found, it will be important to check credentials and background information.
Once the book is printed, the fun begins! You’ll want to schedule a launch party or book signing event where you’ll invite all of your friends, family, colleagues and even the media. Plan out the event with an agenda and be sure to record portions in five minute segments to include on your site. People love videos! You might event want to start your own YouTube channel to put your videos and spend time marketing your channel to your target audience, but make sure you have links going back to your site.
Book Reviews take the longest and they will go a long way to persuade your fans to purchasing your book. They serve as a vote of confidence in making a good decision. There are many bloggers who will provide a review of your book on their site and their followers are always looking for the next great book! Reviews are how you build your reputation with your potential fans and it will make the difference in how readily they choose to purchase your book.
Here’s the point. Article writing will only help if you practice what was written in the book. For example, if you read a book about promoting your business, article writing will help you to in fact advertise your business. If you are reading a book about home decoration, content writing a book review will help you get rid of the piles accumulated in your own home.
Naively, before writing the book, I thought I could submit the same manuscript to numerous publishers and then just wait to see what happened. I felt thankful that I teach people how to develop and maintain a positive outlook, because the waiting would be far more stressful without those skills.
Help people apply what they learned. Here is the bottom line. I read a book, and hopefully enjoyed it. Then I went to a book club meeting and talked about the book. So what? What can I do differently or better because of what I learned? Make sure that this is always a part of the group conversation.
When you become a writer, an important step is publishing your work. There is a lot of debate about self publishing versus using a publishing house. Before you make a decision, make sure you have all the facts. Self publishing might work for you if you have a lot of time and money to spend on marketing yourself. But if you don’t than don’t accept packages that you have to pay to get yourself published. Remember the goal is to be writing not marketing yourself.